“Gucci and Beyond”: la nueva campaña de la firma italiana es una película retro Sci-Fi

Para Gucci no existe lo desconocido, solo lo temporalmente desconocido.

En una ciudad al fin de la eternidad se lleva a cabo la nueva campaña otoño invierno de Gucci, donde estaremos realmente fuera de este mundo.

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Gucci/ TM & © 2017 CBS Studios Inc. STAR TREK and related marks are properties owned by CBS Studios Inc. All Rights Reserved.

Hemos visto cómo la Ciencia Ficción retro ha ido ganando cada vez más espacio, con ejemplos como Stranger Things, pero la firma italiana quiso ir mucho más allá, literalmente.

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Gucci/ TM & © 2017 CBS Studios Inc. STAR TREK and related marks are properties owned by CBS Studios Inc. All Rights Reserved.

Alessandro Michele, director creativo de Gucci, decidió teletransportar a los humanos al imaginario retronostálgico del género en los 50 y 60, incluyendo el escenario en el que se rodó la serie Star Trek.

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Gucci/ TM & © 2017 CBS Studios Inc. STAR TREK and related marks are properties owned by CBS Studios Inc. All Rights Reserved.

La firma explica que: “Los personajes humanos interactúan con criaturas extraterrestres y dinosaurios en la Tierra y luego son transmitidos a paisajes surrealistas, psicodélicos y espaciales del espacio exterior trippy, creando composiciones salvajes y fantásticas”. La campaña fue fotografiada por Glen Luchford.

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Gucci/ TM & © 2017 CBS Studios Inc. STAR TREK and related marks are properties owned by CBS Studios Inc. All Rights Reserved.

A continuación te dejamos más imágenes de la campaña “Gucci and Beyond”:

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Gucci/ TM & © 2017 CBS Studios Inc. STAR TREK and related marks are properties owned by CBS Studios Inc. All Rights Reserved.

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Gucci/ TM & © 2017 CBS Studios Inc. STAR TREK and related marks are properties owned by CBS Studios Inc. All Rights Reserved.

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Gucci/ TM & © 2017 CBS Studios Inc. STAR TREK and related marks are properties owned by CBS Studios Inc. All Rights Reserved.

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Gucci/ TM & © 2017 CBS Studios Inc. STAR TREK and related marks are properties owned by CBS Studios Inc. All Rights Reserved.

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Gucci/ TM & © 2017 CBS Studios Inc. STAR TREK and related marks are properties owned by CBS Studios Inc. All Rights Reserved.

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Gucci/ TM & © 2017 CBS Studios Inc. STAR TREK and related marks are properties owned by CBS Studios Inc. All Rights Reserved.

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Gucci/ TM & © 2017 CBS Studios Inc. STAR TREK and related marks are properties owned by CBS Studios Inc. All Rights Reserved.

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Gucci/ TM & © 2017 CBS Studios Inc. STAR TREK and related marks are properties owned by CBS Studios Inc. All Rights Reserved.

gu532fw17campaignspcropssquare17300dpi700x583.jpg

Gucci/ TM & © 2017 CBS Studios Inc. STAR TREK and related marks are properties owned by CBS Studios Inc. All Rights Reserved.

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Gucci/ TM & © 2017 CBS Studios Inc. STAR TREK and related marks are properties owned by CBS Studios Inc. All Rights Reserved.